DealerSocket Independent Dealership Action Report 2016
The essential statistical guide for the independent auto dealer is back. This year in the iDAR, we examine consumer opinion versus dealer perception. Our findings were eye-opening.
We surveyed more than 2,000 consumers, polled independent and BHPH dealerships across the United States and Canada, examined real statistics compiled from more than 4,000 dealerships that use DealerSocket solutions, and cross-referenced our findings against those from industry thought leaders such as J.D. Power, Experian, NIADA, NABD, and more. The result is an invaluable resource that will aid you in identifying and prioritizing the processes and technologies that can make the greatest impact on your bottom line.
Using Google Consumer Surveys, we asked consumers about their attitudes toward the car buying process, including:
- Dealership communication and follow up
- Vehicle purchase
Download the DealerSocket Independent Dealership Action Report 2016 today, and find out if you are meeting your customers’ expectations.